Tuesday, 22 November 2011

survey results

CONCLUSION OF QUESTIONNAIRE RESULTS
From my results i found that the main age group for my target market is between 16 and 18
i also found that it is suitable for both men and women, with women being the more popular gender with 75%
results show that they are interested in a wide range of music genres such as punk, rock, techno, indie and rNb, with rNb being the most popular
my survey consisted of only students, half with part time jobs and half unemployed and attend live music performances. They also spend on average 50 pounds a month on clothes and listen to all of thier music on Ipods
All of them buy magazines throughout the year and spend most of their money on clothes and gigs.

DownloadCreate Chart1. How old are you?
answered question4
skipped question
0
Response
Percent
Response
Count
12-150.0%0
16-18
100.0%4
19-210.0%0
22-250.0%0
26-300.0%0
30-400.0%0
40+0.0%0
DownloadCreate Chart2. Male or Female?
answered question4
skipped question
0
Response
Percent
Response
Count
Male
50.0%1
Female
50.0%3
DownloadCreate Chart3. Which is your preferred music genre?
answered question4
skipped question
0
Response
Percent
Response
Count
Classical0.0%0
Blues0.0%0
Rock
25.0%1
Punk
25.0%1
Indie/Alternative
25.0%1
R&B
50.0%2
Techno
25.0%1
DownloadCreate Chart4. Which socio-economic group do you fit into?
answered question4
skipped question
0
Response
Percent
Response
Count
Student, unemployed
50.0%2
Student, part time employment
50.0%2
A - (Higher management, bankers, lawyers, doctors and other professionals)0.0%0
B - (Middle management, teachers, creative media people, graphic designers etc)0.0%0
C1 - (Office supervisors, junior managers, nurses, specialist clerical staff - white collar)0.0%0
C2 - (Skilled manual workers, plumbers, builders, blue collar)0.0%0
D - (Semi skilled and unskilled workers)0.0%0
E - (Unemployed, pensioners, casual workers0.0%0
DownloadCreate Chart5. How often do you attend live music performances?
answered question4
skipped question
0
Response
Percent
Response
Count
More than once a month
25.0%1
Once a month0.0%0
Occasionally
50.0%2
Once or twice a year
25.0%1
Never0.0%0
Download6. Roughly how much money do you spend on clothes a month?
answered question3
skipped question
1
Response
Count
Show Responses3
DownloadCreate Chart7. What do you mainly listen to your music on?
answered question4
skipped question
0
Response
Percent
Response
Count
iPod
100.0%4
mp30.0%0
Mobile phone0.0%0
Computer\Laptop0.0%0
Other (please specify)0
DownloadCreate Chart8. How often do you buy\read music magazines?
answered question4
skipped question
0
Response
Percent
Response
Count
Every issue0.0%0
A few times a month0.0%0
Once a month0.0%0
Occasionally throughout the year
100.0%4
Never0.0%0
DownloadCreate Chart9. What do you spend most of your money on?
answered question4
skipped question
0
Response
Percent
Response
Count
Clothes
75.0%3
Footwear0.0%0
Music0.0%0
Live performances
25.0%1
Games/games consoles0.0%0
DVDs0.0%0
DownloadCreate Chart10. Are you in full time employment?
answered question4
skipped question
0
Response
Percent
Response
Count
Part time
50.0%2
Full employment0.0%0
Unemployment
50.0%2