The powerpoints and slides on the blog helped expand my knowledge of music magazines and their culture as well as definitions and terms. I had come across the word 'demographic' before but was unfamiliar with what it meant. However, the slide gave me the definition and I now know that audience profiling is also known as the demographic, this helped my understanding of it. I also found the ratings of demographic and who comes under what category. For example, C1 is people like office supervisors, junior managements, nurses, special clerical staff and white collar workers in general.
After looking at the audience profiling slides I looked at the history of the music press. This gave me a greater understanding of magazines such as the content of the magazines which first came out. I knew 'Melody Maker' was the first magazine but I didnt know what the contents was, as it was the first one it would be very different to magazines out today. From the powerpoint I discovered that they were very positive of the musicians which featured in them. It consisted of mainly charts and ratings of singles, as well as the latest, up and coming gig listings. However, they began to change with the influence of drug culture and the introduction of The Beatles and The Rolling Stones which changed the nature of music and writing dramatically.
After looking at the audience History of the Music Press I looked at the Youth Sub-Culture powerpoint. It was here I discovered the history of the subcultures which are massively inspired by music. Although mainstream isnt a subculture it has a large impact on subcultures today. I learnt from this powerpoint that the views on mainstream audiences are not only the largest group and its like following the crowd, but also an opportunity to show off wealth and a sign of status and often seen as fake. This has made me have a different view on the mainstream audience and made me think about it.
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